Advanced Sales and Content Marketing Bootcamp

Unlock the potential of your team with our all-in-one marketing bootcamp solutions. We offer specialized training programs designed to equip our students with the skills needed to create impactful video content, develop contemporary sales techniques, and become strong storytellers.

Pricing: $9,900 + HST per student
Term: 3 week intensive program

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Grow your reach with content marketing
What will students learn?
Content Strategy: Learn to target audiences and set content goals.
Filming & Production: Master iPhone filming, lighting, and sound techniques.
Editing & AI: Use mobile editing and AI tools to enhance video content.
Marketing & Analytics: Create effective ads and analyze performance with AI.
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Week 1
IDEATION, PRE-PRODUCTION & AI INTERGRATION
The first week of the "Content Bootcamp" is all about laying a strong foundation for content creation. You'll start with an introduction to content marketing, where you'll learn the essential role content plays in driving business success. Understanding your audience is crucial, so you'll dive into defining target audiences, creating customer personas, and setting SMART goals that align with your company's objectives. The creative process begins with brainstorming techniques, helping you generate innovative content ideas and develop strong content pillars. You'll also explore the power of AI in the ideation phase, using tools like ChatGPT and Jasper to enhance your creativity and automate content planning. By the end of the week, you'll be equipped with the skills to craft compelling hooks and storytelling techniques that engage and captivate your audience.
Week 2
FILMING, PRODUCTION & AI INTERGRATION
In the second week, the focus shifts to hands-on production skills. You'll gain practical experience in filming, starting with the basics of shot composition, camera angles, and framing, all tailored for iPhone use. Lighting and sound are key elements of high-quality video, so you'll learn how to work with both natural and artificial lighting, and capture clear audio with minimal equipment. This week also introduces AI tools for video production, such as Runway ML and Descript, which can enhance video quality and automate editing tasks. Practical sessions on filming with iPhones, using stabilization tools like tripods and gimbals, will ensure you're ready to capture professional-looking content even with limited resources.
Week 3
EDITING, PAID MARKETING & AI INTEGRATION
The final week of the Bootcamp focuses on editing, marketing, and content distribution. You'll start with mobile editing techniques using apps like TikTok and CapCut, learning how to cut, trim, and add music to your videos. AI continues to play a significant role, with tools like Adobe Premiere Pro AI plugins and VEED.IO introduced to help automate and enhance your editing process. The week also covers paid marketing strategies, teaching you how to create and manage ad campaigns that drive measurable results. Finally, you'll learn how to effectively schedule and post content using a content calendar, and analyze performance metrics with the help of AI tools. This comprehensive approach ensures you're not only creating great content but also maximizing its impact through strategic marketing and analytics.
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